Reported across non-brand industrial search queries.
−41%
Cost per lead
Reported reduction in the cost of B2B inquiries.
100%
Ad approval rate
Reported approval rate for Georgian-language ads.
Results reported in the NOSA project case study. The source does not specify campaign dates, sample sizes, or the baseline used for the CPL comparison.
01 / THE CHALLENGE
The marketing couldn’t move forward. The website had to.
NOSA initially approached Fragment Agency for SEO and performance marketing. But an unstable website was holding back the work: essential technical changes were difficult to deliver, and the business lacked a dependable platform for acquisition.
01
An unstable foundation
The existing website couldn’t reliably support the next stage of marketing.
02
A local search challenge
Search campaigns needed an approach suited to Georgian-language queries and the local market.
03
A considered B2B purchase
Industrial contracts require credibility, relevant inquiries, and a clear path to a sales conversation.
02 / THE REBUILD
Fix the foundation. Then build the engine.
We expanded the engagement beyond its original scope and rebuilt the website from scratch under tight timelines. A faster, more stable platform gave paid campaigns a dependable destination and laid the groundwork for the wider acquisition strategy.
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✓Website rebuilt from scratch
✓A stable platform for paid acquisition
✓Search and messaging connected to lead generation
03 / THE STRATEGY
Two channels. One path to a conversation.
The acquisition approach combined search intent with direct messaging. Google campaigns reached people actively looking for services; Meta campaigns opened a route into WhatsApp and Messenger for lead qualification.
Google Ads↗
Capture existing intent
We developed a local search approach for Georgian queries, focused on reaching relevant industrial buyers and getting campaigns approved.
Meta Ads↔
Start the right conversations
Direct-response campaigns routed prospects into WhatsApp and Messenger, where inquiries could be qualified and sales discussions could begin.
01
Find the service
→
02
Explore the business
→
03
Start a conversation
→
04
Qualify the inquiry
↗
04 / THE BUSINESS IMPACT
Digital progress. Real-world capacity.
The case study reports that the rebuild resolved website downtime and that acquisition costs fell as campaigns developed. It also links new industrial contracts with fleet expansion during the 90-day engagement.
Fleet counts and contract values are not provided in the source, so the scale of that expansion is not quantified here.
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